Pushing boundaries



McLaren Senna GTR


Shereen Shabnam


Recently, McLaren stole the show at Geneva with the unveiling of the McLaren Senna GTR Concept and McLaren Senna ‘Carbon Theme’.


Each year, the motor industry flocks to Geneva, the Swiss city playing host to one of the most significant events on the automotive calendar. It’s a chance for manufacturers to display their latest and greatest products, and McLaren was no exception, with the reveal of four exciting new models.

one of the stories that dominated headlines in the automotive media the world over was the unveiling of the McLaren Senna GTR Concept. The track-only version of the Ultimate Series ups the ante on the brand’s most extreme road car yet.

Its name follows the iconic lineage of McLaren F1 GTR – the car that won the 1995 24 Hours of Le Mans – and the brand’s last track-only Ultimate Series, the McLaren P1™ GTR.

The McLaren Senna GTR will set the quickest lap times of any McLaren outside of Formula 1™. Power has been upped to more than 825PS, while thanks to enhanced aerodynamics, the downforce increases by 200kgs, up to 1000kgs.

In the exclusive VIP area of the stand was the McLaren Senna ‘Carbon Theme’, created by MSO. Featuring Solar Yellow and Laurel Green detailing, the colours found on the racing helmet of Ayrton Senna, honouring the legendary Brazilian Formula 1™ driver, who won three World Championships at the wheel of a McLaren.

Adorned in Visual Carbon Fibre, the striking exterior comprises 67 individual components and takes almost 1000 hours to produce. Inside, the theme is continued with Carbon Black Alcantara interior trim, Laurel Green door struts, and yellow contrast stitching on the carbon fibre seats, door inners and facia.

Also announced was news on the upcoming McLaren BP23. It was confirmed that the new three-seat Hyper-GT will be capable of exceeding the 243mph top speed of the iconic McLaren F1.


This further links the model to the legendary F1 production run, which will be limited to the exact same number of 106 cars. The stand also featured two bespoke models from MSO.


The McLaren 570GT MSO Black Collection on display featured an all-black look, from the MSO Defined Black Pack to the MSO Nano Black exhaust finisher, gloss black diamond cut wheels and black brake calipers.


The McLaren 720S in Atlantic Blue by MSO drew in crowds as well – its Saddle Tan leather interior and bespoke Graphite Grey twin-spoke lightweight wheels lending it a timeless look