ABBA THE MUSEUM

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Shereen Shabnam

 

Most people in my age group who were born in the 70s grew up surrounded by ABBA music and each member of our family connects with the tunes despite coming from three different generations. Hence the longing aspiration to visit ABBA The Museum which is part of Swedish Music Hall of Fame, located at Djurgården, Stockholm.

ABBA The Museum provides a comprehensive overview of the group’s history, from its formative years in the late 1960s to its breakthrough-hit, Waterloo, in 1974 and the major world tours, up until the break in 1982.

However, to this date, ABBA remains Sweden’s most successful band of all time and some of the entertainment industry’s most prominent establishments stand behind ABBA The Museum and have all contributed to its existence.

As a result, ABBA The Museum is now home to ABBA’s collected works showcased in a contemporary, musical and interactive exhibition that allows the audience to get close to their favourite band and the music exhibitions. The building includes a large exhibition space of which a considerable amount is dedicated to ABBA The Museum.

Many ABBA fans have remained fans since the 1970s and have visited Sweden because of ABBA and are often seen as cultural tourists willing to take part in other ABBA-related experiences during their visit.

At the museum, the visitor can experience the band’s fantastic career from the forming of ABBA in the end of the 1960s, the breakthrough with Waterloo and the big world tours.

Visitors can sing in the Polar studio, virtually try on the legendary stage costumes and see what it feels like to go on stage with the band in a hologram-like scene solution. They get to feel what it’s like to be the fifth member of ABBA.

Band members, Agnetha, Benny, Björn and Frida tell their own personal ABBA stories through the museum audio guide. What was life like growing up? When did music enter their lives? How did they meet? And how did they come together as the pop group ABBA? Here you can explore all of this and more, while walking in the footsteps of ABBA.

Visitors go down memory lane as they see the familiar costumes, the gold records, the photographs as well as a few recreated spaces from the story of ABBA. For instance, there is the well-known island shack in the Stockholm Archipelago where Bjorn and Benny composed some of their songs.

Over the years the group has sold over 378 million records worldwide.

ABBA The Museum has initiated a number of activities to bring the project to life, including   new permanent side-exhibit at the museum about “Chiquitita,” – A collaboration between ABBA The Museum and UNICEF Sweden over the song “Chiquitita” will help generate discussion about the discrimination and abuse that girls are exposed to every day.

The royalties from the song will go to designated UNICEF projects around the world. The venue is a must visit for all ABBA fans for recreating memories as well as appreciating the timeless music that still appeals

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